Schüco creates special shopping experience
In this success story, you will learn how Schüco offers users a barrier-free shopping experience, easily integrates external service providers into all processes, and strengthens its image as a modern, customer- and society-oriented company.
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About Schüco
Schüco International KG is one of the world's leading suppliers of system solutions for windows, doors, façades, and the entire building envelope. As a globally active company based in Bielefeld, Schüco employs over 6,700 people and is represented in more than 80 countries. Its mission is to provide innovative, sustainable, and digital solutions for the construction and design of buildings for a wide variety of building types and markets.
Anna Möller works in e-commerce as a senior e-commerce manager and is responsible for all areas related to the Schüco shop for accessories and spare parts. This includes (online) marketing, UX/UI, logistics, payment, etc. The shop is available in five other countries besides Germany: Poland, the Netherlands, Belgium, Luxembourg, and France.
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The joint launch of Schüco and Eye-Able
Mission:
“Our main goal: to create a barrier-free shopping experience and improve the service experience for all user groups.”
The following aspects convinced Schüco to embark on the path to accessibility:
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Structured onboarding
Clarification of requirements and technical / organizational issues
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Communication
Transparent, targeted exchange on UX topics or data protection issues
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Integration
Fast, seamless implementation into existing systems
That's why Schüco relies on Eye-Able for digital accessibility
Schüco had previously conducted extensive research into the legal requirements and social demands for accessibility. Anna Möller was familiar with Eye-Able from a webinar, where she had already been very impressed by the solution. The technical shop agency Kosmonaut had already gained experience with Eye-Able while supporting another online shop, which was another plus point for Schüco.
"We were convinced by the fact that Eye-Able provides a comprehensive, easy-to-implement solution that can also be customized. In addition, the solution already has numerous positive references from the German market."
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Practical Benefits for Daily Operations
Measurability: Transparent progress based on the score
Resources: Quick successes with minimal resource expenditure
Planning reliability: Clear list of open to-dos
Range of functions: Color contrasts, font enlargements, screen readers
Flexibility: Configurability and customizability of individual components
Strategic Advantages for Scalable Accessibility
Scalability: Mapping of international markets and different target groups
Convenience: Creation of the accessibility statement
Clarity: Concrete recommendations for action via dashboard
Control: Clearly defined assignment of tasks in the process
AI support: Easy error correction with the AI assistant Ally
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Findings and results
Schüco’s journey toward digital accessibility has led to measurable improvements—internally and externally.
Online shop now compliant with legal accessibility requirements
92% WCAG score achieved shortly after implementation
Seamless rollout across multiple countries with localized translations via Eye-Able Assist
Smooth coordination with technical partners through flexible access controls
Enhanced brand image as a modern, inclusive company
Improved SEO visibility through accessible design
Outlook and goals
Next steps focus on continuously improving accessibility and regularly adapting features to new technical and legal requirements. Schüco aims to ensure the best possible user experience for all and strengthen its position as an innovation leader and the leading supplier of Schüco replacement parts and accessories.
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“Shortly after implementing Eye-Able, we were able to increase our accessibility score to 92%. As a result, our shop is now almost completely accessible and complies with current legal requirements.”
Anna Möller, Senior E-Commerce Manager
Stay compliant everyday with Eye-Able
Continuous compliance with digital accessibility standards in accordance with the requirements of the BFSG and WCAG.
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