How Beter Bed combines growth with digital inclusion
For Beter Bed, “good sleep for everyone” doesn’t stop at the store floor. Discover how digital accessibility at Beter Bed isn’t a one-off compliance exercise, but a structural improvement of both the website and the organization — fully embedded into everyday processes.
:no_upscale():format(png))
About Beter Bed
Beter Bed is a leading Dutch omnichannel retailer in sleep comfort, with stores and a webshop used by thousands of people every day in the Netherlands. Guided by its brand promise, Beter Bed is committed to ensuring that everyone — regardless of disability — can easily find information, compare products, and shop online.
“For us, digital accessibility is not a compliance project. If we say ‘better sleep for everyone’, then that also means: an online shop that works for everyone. Otherwise, the story simply doesn’t add up.”
Digital Accessibility at Beter Bed
For Beter Bed, digital accessibility isn’t a box to tick. It’s a natural step toward making the webshop easier to use for everyone. Not just to meet legal requirements, but because accessibility leads to better UX, less friction, and higher conversion. As a result, accessibility became a core part of how the team approaches digital quality: structural, ongoing, and embedded in everyday work.
“Accessibility isn’t a ‘have-to’ for us. It’s part of what we call digital quality. That’s why we didn’t treat it as a project, but as a fixed part of how we design and build.”
Accessibility driven by inclusion
Beter Bed aimed to create a barrier-free, inclusive experience for all users.
Ongoing insights and overview
From a one-time audit to weekly check-ins with continuous visibility.
Turned concrete insights into new, scalable processes
What became visible through reports and checks was actively acted on, and translated into new workflows and continuous improvement steps.
Eye-Able Platform
To turn this ambition into reality, Beter Bed chose the Eye-Able Platform, an all-in-one approach that makes accessibility an ongoing process rather than a one-time snapshot.
Within the platform, Beter Bed uses:
Report: clear reports that provide insight into accessibility issues
Audit: in-depth analyses based on WCAG guidelines
Assist: user support tools that improve the website experience
Statement Generator: an easy way to create and maintain an up-to-date accessibility statement
Everything is brought together in a single platform: structured, transparent, and aligned with the team’s day-to-day workflow.
The results
The impact is clearly visible. The website’s accessibility score improved from 53% to 88% — but just as important, internal awareness grew. Teams now know what to look out for, accessibility is considered earlier in decision-making, and the website demonstrably works better for more people.
“The real win is that accessibility is now a standard part of how we work. As a result, our digital quality continues to improve structurally — and the website works better for more people.”
“If it doesn’t work for everyone, it’s simply not good enough. That’s how we look at digital quality.”
Jasper Logtens, Manager Omnichannel Technology
Stay compliant everyday with Eye-Able
Maintain continuous compliance with digital accessibility standards, fully aligned with EAA and WCAG requirements.
Test your website and move toward long-term accessibility with confidence and legal peace of mind.