How Beter Bed combines growth with digital inclusion

For Beter Bed, “good sleep for everyone” doesn’t stop at the store floor. Discover how digital accessibility at Beter Bed isn’t a one-off compliance exercise, but a structural improvement of both the website and the organization — fully embedded into everyday processes.

Laptop met de website van Beter Bed in beeld, waarop de pagina “Beter Slapen ID” wordt getoond. Rechtsboven staat de Eye-Able Assist Widget open met opties zoals lettertypegrootte, contrastmodus, tabnavigatie, website voorlezen, kleurzwakte, nachtmodus en alles resetten.
Exterior of a Beter Bed store with a wooden facade, large display windows, and the Beter Bed logo prominently displayed above the entrance.

About Beter Bed

Beter Bed is a leading Dutch omnichannel retailer in sleep comfort, with stores and a webshop used by thousands of people every day in the Netherlands. Guided by its brand promise, Beter Bed is committed to ensuring that everyone — regardless of disability — can easily find information, compare products, and shop online.

“For us, digital accessibility is not a compliance project. If we say ‘better sleep for everyone’, then that also means: an online shop that works for everyone. Otherwise, the story simply doesn’t add up.”

I vantaggi della conformità alle WCAG

omino stilizzato accessibilità

Smetti di perdere potenziali clienti

Fino al 20% dei tuoi utenti potrebbe abbandonare il sito a causa di barriere digitali. Non lasciarli alla concorrenza.

illustrazione martelletto giudice

Riduci i rischi legali

Rimani al passo con le normative ed evita sanzioni o cause legali.

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Preveni costosi interventi dell'ultimo minuto

Ritardare gli interventi per l’accessibilità aumenta i costi. Inizia subito per evitare soluzioni affrettate e costose in futuro.

Eye-Able dashboard with a score of 86.1% and graphs for WCAG levels, trends, and problem types.

Eye-Able Platform

To turn this ambition into reality, Beter Bed chose the Eye-Able Platform, an all-in-one approach that makes accessibility an ongoing process rather than a one-time snapshot.

Within the platform, Beter Bed uses:

  • Report: clear reports that provide insight into accessibility issues

  • Audit: in-depth analyses based on WCAG guidelines

  • Assist: user support tools that improve the website experience

  • Statement Generator: an easy way to create and maintain an up-to-date accessibility statement

Everything is brought together in a single platform: structured, transparent, and aligned with the team’s day-to-day workflow.

The results

The impact is clearly visible. The website’s accessibility score improved from 53% to 88% — but just as important, internal awareness grew. Teams now know what to look out for, accessibility is considered earlier in decision-making, and the website demonstrably works better for more people.

“The real win is that accessibility is now a standard part of how we work. As a result, our digital quality continues to improve structurally — and the website works better for more people.”

Laptop met de website van Beter Bed waarop de pagina “Beter Slapen ID” wordt getoond. Een rode scanlijn markeert een deel van de pagina als controlegebied. Linksboven staat een toegankelijkheidsscore van 88,6% en rechtsonder een grafiek met de ontwikkeling van de toegankelijkheid in de tijd.

“If it doesn’t work for everyone, it’s simply not good enough. That’s how we look at digital quality.”

Jasper Logtens, Manager Omnichannel Technology

Portrait photo of a man wearing glasses, dressed in a dark blue jacket and white shirt, against a yellow circular background.

Rimani conforme ogni giorno con Eye-Able®

Garantisci una conformità continua agli standard di accessibilità digitale, in linea con i requisiti del BFSG e delle WCAG.

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